American retailer JCPenny’s is rolling out a holiday campaign that’s all about fun and bringing personalised gift tags to the next level with QR codes.
The ‘Who’s Your Santa?’ campaign allows everyone who buys a Christmas gift to receive a unique QR code gift tag (or “Santa tag” as they are being called).
The QR code allows the person giving the gift to scan and record a personalised voice message for the recipient. Once recorded, the Santa gift tag can simply be attached to the present and the gift is ready to be delivered with a personal touch.